B2B Website Design Guide: 11 Tips To Create An Attractive And Converting B2B Website In 2021 — SFWPExperts

2 min readFeb 22, 2021

Today offering an attractive and interactive website design has become one of the essential aspects to get online success. Mainly in the B2C website business need to offer an intuitive, attractive and relatable website design that grabs the user’s attention and encourages them to perform the desired action. But when it comes to B2B business websites carry a lot of responsibilities that can never be compromised by offering a bad website design.

Earlier B2B markets used to be less competitive but nowadays millions of B2B businesses are shifting to online platforms, some of the new ones are getting started every month, and others are already dominating the marketplace. Many statistics indicate that a buyer (mainly in the B2B businesses) searches for more than 8 to 12 businesses before they start interacting with a particular website.

So no matter how much effort and time you are spending in creating a customer retention strategy for your business it’s important to have an effective B2B website design. There is a misconception among B2B businesses that their business model is different from other businesses. Many B2B businesses think that no user will stumble on the SaaS website, look at the content on the website and make the final purchase.

According to them, the B2B customer is more into investing some good amount of money and taking an increased risk so that they need to speak with the salesperson or the agent before they make their decision. Yes, it’s true that B2B customers like to speak to an executive before they make their purchase but that doesn’t mean your website design should act as a static brochure.

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B2B Website Design Guide: 11 Tips To Create An Attractive And Converting B2B Website In 2021 — SFWPExperts

Written by SFWP EXPERTS